Expert Information For Journalists News Feed

Denver Public Relations Consulting Firm, Absolutely PR: Yearend Review of 2010 Client Milestones & Key Media Placements

2010-12-31T12:18:00.001-08:00

Here's toasting a great 2010, with gratitude to our clients and optimism for business growth and success in 2011.

Denver Business Journal: "PR pros can help executives enter networking circles"

2010-04-30T14:03:00.001-07:00

PRSA Colorado President Elisabeth Monaghan contributed another bylined article to the Denver Business Journal today: "PR pros can help executives enter networking circles." In the article, Elisabeth kindly quoted me (Maggie Holben, author of this news feed blog):

"While some executives say they lack the time to network, Maggie Holben, owner of Absolutely Public Relations in Lakewood, says they still can establish professional contacts and enhance their company’s community exposure.

'Good networkers are active in community organizations,' she said. 'They aggressively pursue and serve on committees and hold board positions, including officer stints — even if those organizations center on their children’s school or extracurricular activities. If an executive doesn’t have the time to volunteer, he can readily share his company’s management and accounting talents, and he views this as an opportunity, not a chore.'

Holben also recommends that executives encourage others in their organizations to volunteer their time and talents, sit on nonprofit boards or join professional organizations.

'It is much easier for a public relations professional to nominate an executive for an award or promote a company when the organization invites and is recognized for creating a culture of community involvement,' she said."

Read more at: http://www.bizjournals.com/denver/stories/2010/05/03/smallb4.html

APR's Maggie Holben Shares PR Perspective with ArgusLeader on YouTube Protests

2010-02-19T07:53:00.000-08:00

Absolutely PR's Maggie Holben shared PR perspective yesterday with Thom Gabrukiewicz of the Sioux Falls ArgusLeader. Thoughts from Holben:

"And viral efforts such as this one can be disastrous for companies, especially in the age of instant information, said Maggie Holben, a public relations expert from Lakewood, Colo.

'That's what we fondly call a crisis,' she said of YouTube protests such as Hadrick's. 'You have to circle the wagons, you have to respond and you have to tell people who you are. Is there a trick remedy? No. It's honesty.'"

The YouTube protest involves a South Dakota rancher who takes issue with a Yellow Tail wine PR campaign that raises funds for the Humane Society of the United States. Details from Gabrukiewicz' report:

"My concern is with the Humane Society of the United States, which isn't connected at all with the dog and cat shelters in our local communities," the fifth-generation Vale rancher said Thursday. "This is an organization that's pushing a vegan agenda in this country, and that concerns me. That donation is going to go to efforts to try and put me out of business, and I'm just not going to support a company that does that."

Link to the ArgusLeader

Take a look at the YouTube protest:

'Tis the week at Absolutely PR for reflecting with gratitude on all the "Good Stuff" in 2009

2009-12-28T10:26:00.001-08:00

Absolutely Public Relations celebrated its tenth anniversary in 2009 and achieved key media placement results for clients in both the traditional and social media spaces. The yearend review is shared by Absolutely PR Owner/Founder Maggie Chamberlin Holben, APR, who says she represented Colorado Cleantech Industry Association, Bell Aquaculture, Colorado BioScience Association, Baxa Corporation, Dr. Martha Lucas/Cosmetic Acupuncture Seminars, and Holben Building Corporation in 2009.

Link to yearend review on PR Web

Absolutely PR adds social media offerings

2009-09-06T10:39:00.001-07:00

"DENVER, CO: Absolutely PR added social media PR strategy and tactics to its product offerings. After having worked with current clients the Colorado BioScience Association (CBSA) and the Colorado Cleantech Industry Association (CCIA) on social media outreach, the agency now offers consulting on embracing tools including news feed blogs, SEO PR, podcasting, Wikipedia, Facebook, LinkedIn, Twitter, and video channels."

Link to the PRWeek post

Link to the related PR Web newswire

Denver’s Absolutely Public Relations Adds Social Media PR Strategy & Tactics To Product Line

2009-08-25T11:47:00.001-07:00

Denver-based Absolutely Public Relations has added social media PR strategy and tactics to its product line. The 10-year-old consulting firm actively embraces all the Web 2.0/social media tools -- including news feed blogs, SEO PR, Podcasting, Wikipedia, Facebook/LinkedIn/Twitter, and video channels such as YouTube -- to help clients turn up the volume on their brands in both traditional and online media messaging.

“The single most important thing we do for clients in the social media realm is to retain brand integrity and consistency of message as we make use of social media opportunities,” Holben says. “A couple of excellent resources in understanding social media PR include the Social Media Revolution video http://www.youtube.com/watch?v=sIFYPQjYhv8 (view below) and the 2009 Digital Readiness Report http://www.ipressroom.com/pr/corporate/social-media-communications-skills-survey.aspx?a=form&rid=117348&id=97330#prform sponsored in part by the Public Relations Society of America.

Link to the PRWeb Newswire

Absolutely Public Relations Named PR Agency of Record for the Colorado Cleantech Industry Association

2009-08-04T15:26:00.000-07:00

Colorado public relations consulting firm, Absolutely Public Relations, is the PR agency of record (AOR) for the Colorado Cleantech Industry Association (CCIA). The announcement is made by Maggie Chamberlin Holben, APR, owner/founder of Absolutely PR, who says the contract began earlier this year and two successful media relations campaigns are already yielding key media placements for the CCIA – both in traditional media outlets, as well as in the social media.

During recent launch festivities at the Governor’s Mansion, Colorado Governor Bill Ritter announced formation of the CCIA. The announcement was made together with Christine Shapard, founding Executive Director of the CCIA who said, “The CCIA is the only industry-led, industry-focused cleantech group in the state created to solidify Colorado’s position as the nation’s cleantech leader, new energy economy driver and technology innovator and we are one of only four cleantech business associations in the country.”

“Over the past few years, Colorado has become a national leader in the New Energy Economy, and one key reason is the thriving community of 300 cleantech companies and 20,000 employees based here,” Gov. Ritter said. “Even in this difficult economy, cleantech remains a vital part of our forward-looking economic-development strategy. The Colorado Cleantech Industry Association will help harness the power and the potential of this important economic sector as we lead Colorado forward and establish this state as the cleantech capital of the world.”

Link to the PR Newswire

"Effectively Using PR To Turn Up The Volume On Your Brand" Now Posted At Experts.com

2009-07-16T09:59:00.000-07:00

My "Effectively Using PR To Turn Up The Volume On Your Brand" article is now posted at the Experts.com resources center.

Link to the article

Link to my Experts.com profile page

Effectively Using PR: Maggie Chamberlin Holben Guest Interviews On VoiceAmerica™ Talk Radio’s “Essential Marketing Secrets," Hosted By Casey Demchak

2009-04-28T08:05:00.000-07:00

Lakewood, CO, April 28, 2009 -- Absolutely Public Relation’s Maggie Chamberlin Holben, APR, will guest interview on Casey Demchak’s VoiceAmerica™ Talk Radio Show, “Essential Marketing Secrets,” Wednesday, April 29, 11 a.m. MTN. The interview focuses on Holben’s article, “Effectively Using PR To Turn Up The Volume On Your Brand,” which includes 15 tips to jump start a company’s PR engine. The show is broadcast live on the network’s business channel live, the direct link is:

Link to Casey Demchak's VoiceAmerica Business PR Episode

Listeners can call in with questions during the live broadcast to (866) 472-5789. Following the broadcast, the interview will be available for download in MP3 podcast format. In addition, the text of the “Effectively Using PR. . .” article is posted online at the following link:

Link to Holben's "Effectively Using PR" article (download option available)

Link to the PRWeb newswire

Absolutely PR's Maggie Holben Shares Expert PR Perspective with Boulder Daily Camera

2009-03-24T19:07:00.001-07:00

Maggie Holben provided expert PR perspective to Reporter Heath Urie in the March 19th article in the Boulder Daily Camera, "Feds: BCH wasn't told to withhold information about dirty needles."

In part she said: "Obviously there is a huge amount of liability in a situation like this, so PR people -- who are really the voice of the top management -- they are going to be very careful about what they say and what they do," said Holben, who is not involved in the Boulder case..."It would be common sense if something that serious was going on that you would get with your CEO and your legal person and say, 'woo hoo, this is potentially publicly embarrassing or a public health concern and we better figure out a response that is both in good conscience and legal.'"

Link to the article

Absolutely PR's Maggie Holben Offers PR Tips At CBSA BioBreakfast Expert Panel Feb. 18

2009-03-17T05:36:00.000-07:00

Do you want to get publicity and media attention for your business? Are you not getting the attention you deserve? When you get the right media coverage, your sales can double, investors begin to take notice, and you gain new customers. Attendees at CBSA's February's BioBreakfast event found out from experts how to garner media attention and to effectively use public relations.

Panelists included:

Maggie Chamberlin Holben, owner of Denver's Absolutely Public Relations, is accredited by the Public Relations Society of America and is a member of the PRSA Counselors Academy. In addition, she is certified as an industry analyst relations practitioner. Holben's consultancy offers several online newsrooms to assist clients, including PublicRelationsNewsroom.com, Expert411.com and DenverPRNewsroom.com. Frequently interviewed as a Public Relations Expert by the media, Holben holds a B.A. in Journalism from the University of Oklahoma and has taught both advertising and PR courses at the university level. Most recently, Holben’s “Seven Ways To Get The Media Attention You Deserve” article was published in the PRNews’ Media Training Guidebook, 2009 Edition. She blogs pitches and placements at http://denverpr.blogspot.com/ and tweets from http://www.twitter.com/DenverPR.

Rachel Brand has more than 16 years of experience in writing and communications. As a wire reporter, she wrote breaking stories on commodities and Chicago-area news. As an award-winning newspaper reporter at the Rocky Mountain News, she covered general business, the health care industry, health policy, health legislation, and the retail, natural foods, beer, marketing and public relations industries. As a freelance writer for AARP Bulletin and State Legislatures magazines, she covers health care policy and legislation.

Baxa Corporation sponsored this event and and VP/Marketing Marian Robinson served as moderator.

“Seven Ways to Get the Media Attention You Deserve,” by Absolutely PR Owner/Founder Maggie Holben Included in Media Training Guidebook Vol. 2

2009-03-17T05:31:00.000-07:00

Lakewood, CO – February 12, 2009 – The article, “Seven Ways to Get the Media Attention You Deserve” by Maggie Chamberlin Holben, owner/founder of Denver public relations consulting firm, Absolutely Public Relations, has been included in the Media Training Guidebook Vol. 2, recently published by PR News. The announcement made by Holben who says the book is now available for purchase online from the PR News organization.

Link to the PR Web newswire